From the beginning Ted has had a clear, unswerving focus on quality, attention to detail and a quirky sense of humor.
In fact, Ted's first stores provided a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced by Ted Baker bears his unmistakable personality.
Ted weaves quality, ingenuity and mischief into every piece. Mixing retro influences with contemporary flair, his eyewear collections are best described as quirky yet commercial, with a focus on high quality design detailing.
Ted's eyewear is unique, refined and trendy but – like the man himself – never dares take itself too seriously: one only needs to look closer to discover the undercurrent of humor which runs throughout the collection.